Friday, November 11, 2011

Are You Addicted? Part 2

(See Part 1!)
Nicotine is a substance.
Smoking is a behavior.
One of the first questions I ask my potential clients, on the  phone "Do you think you're addicted to smoking?"
Many of my clients say, “I am psychologically addicted to smoking.”
Now, we’re getting somewhere.
It is beneficial for the tobacco companies for you to think you are addicted to their product. Every time you repeat the “oh, I’m so addicted to smoking, It will be so-o-o-o-o hard for me to quit,” the tobacco companies hear the chich-ing of a cash register and their stock price goes up.
We had to sue the tobacco companies to discover they were putting substances into their cigarettes to make them more addictive. Now, we know.
Did they have to change the formula of their products? No.
The tobacco companies realized they could turn what should have a detriment – we manufacture a product that is addictive and kills people -- turn into a positive for them. They embraced it.
What really galls me; this new PR spin isn’t even costing them. Now that the pharmaceutical companies have created products to “cure” your addiction, the tobacco companies don’t need tell you that you have a terrible addiction. Big Pharma is doing it for them because THEY want you to think the only way to get you off your addiction is for you to buy their product.
When do smoke your first cigarette? With your first cup of coffee? Outside on the deck before you go to work? In the car? Walking to the subway?
Go through your day. You barely even think about the actual smoking. You might think about how to smoke, where to smoke, making sure you have time to smoke, but you don’t actually think about smoking.

Most smoking is habitual. I'm not saying that it's easy to change your habits - ask anyone who has quit biting their nails or eating sweets - but you can do it.

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